Good deliverability is shared. These rules keep it high for everyone.
Permission
- Only send to people who gave clear permission to receive your emails.
- Do not use purchased, rented, scraped or shared lists.
- Keep records of how and when each contact subscribed. Double opt-in is the easiest way.
Honest emails
- Use a verified sending domain and a sender name people recognise.
- Subject lines must reflect the content.
- Include your physical mailing address where the law requires it.
Unsubscribing
- Every campaign contains a working unsubscribe link; we add one if your design does not.
- Never re-add people who unsubscribed or complained.
Prohibited content
No phishing, malware, deceptive offers, illegal goods or services, or content that harasses or discriminates.
Thresholds
We monitor bounces and complaints. Campaigns or accounts that exceed industry-normal rates may be paused while we work with you to fix the cause.