Create a campaign
Name it, choose an audience (and optionally a segment), a sender, a subject and preheader, and the content. The subject line can use merge tags. If AI is enabled, Suggest writes subject line ideas from your email's content.
Test before you send
Send a test to yourself and colleagues. Tests use real merge tag values when the address belongs to a contact.
Send or schedule
Send now or pick a date and time. Large sends go out in batches; you can pause, resume or cancel while a campaign is sending.
A/B tests
Choose A/B when creating the campaign to test up to four variants on a sample of your audience. After the test period, the variant with the best click rate (or open rate, if you prefer) goes to everyone else automatically.
Reports
The report shows delivered, opened, clicked, bounced, complained and unsubscribed, per variant, plus the most clicked links. Opens from Apple Mail Privacy Protection are counted separately because they are not real reads, which is why click rate is the better comparison.